Family protection

Understanding Your Policy

Whole Life is ideally suited for long-term insurance needs. A level premium is set at the beginning of the policy and does not increase over time. Policies can be participating or not — participating policies benefit when the insurer is profitable, and additional dividends are credited to the policy values.

The insurer invests the additional fund values and your equity performance is dependent on their performance. You do not have the investment decisions like a universal life policy. Dividends can be used to purchase additional paid-up insurance, also known as paid-up additions.

In the future, you can use dividends to pay the premium and keep the insurance in force — this is called premium offset. You can withdraw, borrow, and/or cash in a policy to access the equity of a whole life policy. Dividends can also be paid in cash. This is the premium product for long-term insurance coverage without rising premiums.

When whole life is usually the better fit

Whole life insurance is often the right conversation when the need for coverage is not expected to disappear. Families use it for estate liquidity, business succession, charitable giving, final expenses, and long-term protection for a spouse or dependent.

It can also make sense for people who value predictability. Premiums are set up front, the coverage is designed to last for life, and participating policies may build value through dividends over time.

How cash value and dividends work

Part of your premium supports the guaranteed cost of insurance and part contributes to policy value. On participating contracts, dividends may be declared by the insurer and then used in different ways: taken as cash, left on deposit, used to reduce premiums, or used to buy additional paid-up insurance.

Those paid-up additions can increase both the death benefit and the policy's internal value. That is one reason whole life is often reviewed by clients who want permanent protection plus a conservative asset inside the policy.

Whole life compared with term and universal life

Compared with term life, whole life costs more at the start but does not expire after a fixed period. Compared with universal life, whole life offers less investment flexibility but usually provides a more structured and predictable long-term design.

If the main goal is temporary protection at the lowest cost, term life is often the cleaner answer. If the goal is permanent coverage with flexible premiums and more hands-on planning, universal life may be worth comparing. Whole life usually sits in the middle for clients who want permanence and simplicity.

Planning considerations before you buy

Whole life should still be sized around your actual goals. We recommend looking at how long the coverage needs to stay in force, whether you want participating or non-participating features, and how the premium fits with the rest of your cash flow.

If you are comparing options now, start with our life insurance overview or move straight to the life insurance questionnaire and we will help narrow the right structure.

Dividend Options

  • Paid-Up Additions — purchase additional insurance with dividends
  • Premium Offset — use dividends to pay your premiums
  • Cash Dividends — receive dividends as cash payments
  • Accumulate on Deposit — let dividends grow with interest

Advantages

  • Ideally suited for long-term insurance needs
  • Premium does not increase over time
  • Choose to participate in insurer's profits
  • Dividends can purchase additional paid-up insurance
  • Withdraw, borrow, or cash in policy equity
  • Premium product for lifetime coverage

Considerations

  • Initially costly compared to term insurance
  • May not be affordable for all coverage needs
  • Dividends and cash values can be small in early years
  • Should not be used as a primary investment fund

Get started on your application

Follow these 3 steps to estimate your needs, preview premiums, and complete your application.

Estimate coverage needs

Use our benefit calculator to estimate how much life insurance your household may need.

Estimate monthly premiums

Open the quote tool to compare monthly premiums from multiple insurers.

Calculate

Complete your application

Fill out the questionnaire and we will recommend the best-fit insurer and policy.

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